The Pull in brand was created in 2000 by Emmanuel Loheac. A man who wanted to revolutionise the male underwear market and bring daring, bold prints and designs into a world where the male underwear market was known for being too conservative. Their originality, comfort and quality has allowed them to create a brand that is on trend, is a fashion statement and appeals to consumers looking for style, comfort and functionality.
Each design is created from high quality fabrics including Organic Cotton and Lycra, sourced from Spain, Italy and Portugal to ensure great durability, support and freedom of movement. The two tone Jacquard waistband took inspiration from the elastic in snowboard masks. It's soft, velvet feel makes it extremely comfortable to wear without leaving marks on the skin.
After 15 years in the market, Pull-In is considered a way of life for the modern man rather than just another pair of underwear. It provides an identity and a sense of imagination for all those who wear them. Don't miss out, discover them here at Knicker Locker.