Our Vision

Our Vision Statement is:

“To Become the Market Leader in Online Lingerie and Swimwear Sales”

We will seek to finds ways to exceed our customers’ expectations in offering an exclusive range of products.


Mission Statement

Knicker Locker is founded on and dedicated to a sustainable corporate concept of linked prosperity underpinned by 3 interrelated values.

Knicker Lockers’ Mission is to establish itself as a market leader and to:

“Create an Aspirational Brand delivering Exclusive and Quality Products with Excellent Customer Service”

“Help Our Customer’s Find the Perfect Fit, Style and Size”


Our Values

Our mission is underpinned by 3 interrelated Values:

Social Values: To operate the company in a way that actively recognises the central role that a business plays in society by initiating innovative ways to improve the quality of life locally, nationally and internationally.

Product Values: To source, sell, distribute and expand our range of the most exclusive brands, of the finest quality goods, with a continued commitment to sourcing new goods locally, sustainably and promoting best practices to reduce our carbon footprint.

Economic Values:  To operate the company on a sustainable financial basis of profitable growth, increasing value for our stakeholders and expanding opportunities for development and career growth for all our employees.

Underlying the mission of Knicker Locker is the determination to seek new and creative ways of addressing all three aspects above, while holding a deep respect for individuals inside and outside the company and for the communities of which they are apart.



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