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The Perfect Fit

Finding the perfect fitting bra can be difficult but if you get it right can enhance your overall appearance and body shape. When your breasts are in the correct place your waist look slimmer.

Regardless of your cup size, when you get the correct fit, your nipples should sit half way between your shoulder and your elbow.

Why not try our Bra Size Calculator to estimate your correct bra Size?

As well as finding the correct size, you have to take the bra style in to account. If your bra feels uncomfortable, the reason could well be that the style you are wearing does not suit your body shape – to remedy this, try a new style instead.

Why not take a look at our Style Guide Page?

Or follow these simple steps below.

Step 1

Get The Correct Band Size

The band size provides most of the support for your breasts; it needs to be firm but comfortable. The back should sit parallel to the front of your bra.

We recommend a new bra should be fastened on the loosest hook, this will allow for natural stretching of the material after washing and wear and tear. You can then tighten your bra onto the remaining hooks as required.

If your bra it is riding up your back, try a smaller back size but ensure you increase the cup size at the same time.

Make sure:

  • The straps sit parallel at the back; and
  • The straps do not dig in to your shoulders (not too tight or too loose); and
  • The underband sits level all the way round the front and back.

Step 2

Get The Correct Cup Size

The bra cup size focuses on the fullness of your breasts. If the cup size incorrect, it can alter the shape of your body and cause wires to uncomfortably dig in.

If your breasts are bulging over the top of the cups or the underwires aren’t sitting flat on your breastbone, the cup size is too small. Try a larger cup size until your breasts are fully encased in the cups.

If, however, there is creasing or spare material in the cups, or the underwires are too high and dig into the breastbone, try a smaller cup size.

Make sure:

  • The underwires lie flat against your breastbone and at the top of the underarm; and
  • There is no bulging or creasing in the cups; and
  • All the breast tissue is encased in the cups; and
  • The underwires are not too high or digging in anywhere.

We want you to feel satisfied with every purchase you make with us. If for some reason you have worn a bra that is uncomfortable or you are unhappy with it, contact our customer service team for further fitting and style advice on or on 01305 858847.

How Often Should I Check The Fit Of My Bras?

Every woman's life is unique, and throughout it our bra sizes are likely to change. This can be affected by lifestyle changes and special events and occasions.

We advise you make regular checks with regard to your size but to ensure you have the correct fit in the following situations:

  • Through pregnancy and breastfeeding, your breasts will increase and decrease in size throughout pregnancy and maternity.
  • Any weight loss or gain through dieting or gym routine can change your bra size dramatically.
  • If you change or start any hormone medication.
  • During your monthly cycle, your breasts may get tender and increase in size.
  • When your current bras are digging in and getting uncomfortable.

We also advise to check your bra size at least once a year.

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