The system of bra fitting using the tape measure was recognised more than 70 years ago. However, this system was only designed and recognised for cup sizes ranging from A through to D.
Over time with development and ever-changing body shapes and sizes, bras are now measured up to and past a J cup. One of the most common bra sizes is a DD or Double D.
The original measuring technique doesn't work in a modern day sense or application, as it relies on you wearing a bra to perform an accurate measurement. Unfortunately if you are wearing the incorrect size to start with, it is likely your measurement will be inaccurate. This can be due to a number of factors including your original bra accentuating or reducing the protrusion of your breasts. This is usually more common or likely to occur with women wearing a bra size over a D cup.
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