Knicker Blogger - Swimwear Underwear and Swimwear Blog https://www.knickerlocker.com/blog/ http://www.rssboard.org/rss-specification BlogEngine.NET 3.2.0.3 en-GB https://www.knickerlocker.com/blog/opml.axd http://www.dotnetblogengine.net/syndication.axd Knicker Locker Knicker Blogger 0.000000 0.000000 Bikinis for Bigger Busts <p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://www.knickerlocker.com/blog/image.axd?picture=/Bikinis/bikinis-for-bigger-busts-Knicker-Locker.jpg" alt="" /></p> <p>&nbsp;</p> <p>Now it's the summer season and with the hot sunny weather creeping up on us, it's the perfect time to think about BIKINIS! I know what a lot of you are thinking...CRINGE...bikinis are for young, slim, small boobed women but you're so wrong!&nbsp;</p> <p>UK lingerie brands create bra-sized bikinis that fit just like their bras and even go up to a J cup. These brands focus on supportive bikini shapes that flatter and enhance the bust with underwires, cup linings and wide adjustable shoulder straps. They even offer a range of bikini bottoms so you can mix and match your favourite bikini styles.</p> <p>You can get balcony bikini tops, bandeau bikini tops, padded bikini tops and halter-neck bikini tops for the fuller bust from your favourite fuller bust lingerie brands including <span style="color: #b75085;"><a style="color: #b75085;" href="https://www.knickerlocker.com/blog/brand/pour-moi">Pour Moi Swimwear</a></span>, <span style="color: #b75085;"><a style="color: #b75085;" href="https://www.knickerlocker.com/blog/brand/fantasie">Fantasie Swimwear</a></span>&nbsp;and <span style="color: #b75085;"><a style="color: #b75085;" href="https://www.knickerlocker.com/blog/brand/freya">Freya Swimwear</a></span>.</p> <p>&nbsp;</p> <h4><span style="color: #b75085;"><a style="color: #b75085;" href="https://www.knickerlocker.com/blog/brand/pour-moi">Pour Moi Bikinis</a></span></h4> <p>Pour Moi offers cup sized bikini sets up to a J cup with fantastic tropical prints and great versatile shapes. They create fuller figure bikinis that are young, vibrant and stylish without compromising on the fit. Their bra-sized bikini selection is magnificent and extends right up to a J cup and a 42" back. Their ethos is to create fabulous lingerie and swimwear for every body.</p> <p>The Heatwave Halter-neck Bikini (pictured below) is designed for the fuller busts with a wide halter-neck tie, comfortable underwires and lined cups. The matching bikini bottoms are designed with a fold over tie for adjustable coverage.&nbsp;</p> <p><strong><span style="color: #b75085;"><a style="color: #b75085;" href="https://www.knickerlocker.com/blog/brand/pour-moi/pour-moi-heatwave-halter-underwired-bikini-top">Shop Pour Moi Heatwave Bikini &gt;</a></span></strong></p> <p>&nbsp;</p> <p><a href="https://www.knickerlocker.com/blog/brand/pour-moi/pour-moi-heatwave-halter-underwired-bikini-top"><img style="display: block; margin-left: auto; margin-right: auto;" src="https://www.knickerlocker.com/blog/image.axd?picture=/Bikinis/pour-moi-heatwave-Knicker-Locker.jpg" alt="" width="700" height="467" /></a></p> <p>&nbsp; &nbsp; &nbsp;</p> <h4><span style="color: #b75085;"><a style="color: #b75085;" href="https://www.knickerlocker.com/blog/brand/fantasie">Fantasie Bikinis</a></span></h4> <p>Fantasie is renowned for their great fitting full figure lingerie, but they also create beautiful cup-sized bikinis up to a H cup. Their fuller figure bikinis reflect their bras, with full cup bikinis and balcony bikinis that offer the same style, fit and support. They are made with high quality fabrics in an array of beautiful tropical prints or classic colours to suit your style.</p> <p>The Fantasie Palm Valley Bikini (pictured below) is a full cup bikini top with light foam padded cups, adjustable shoulder straps and a flattering wrap-over detail. It's a great shape for fuller busts that want style and fit. The matching bikini bottoms are a classic Fantasie brief shape. Anyone who is familiar with <span style="color: #b75085;"><a style="color: #b75085;" href="https://www.knickerlocker.com/blog/brand/fantasie">Fantasie Lingerie</a></span>, know that this bikini style is very popular.</p> <p><strong><span style="color: #b75085;"><a style="color: #b75085;" href="https://www.knickerlocker.com/blog/fantasie-palm-valley-wrap-bikini-top">Shop Fantasie Palm Valley Bikini &gt;</a></span></strong></p> <p>&nbsp;</p> <p><a href="https://www.knickerlocker.com/blog/fantasie-palm-valley-wrap-bikini-top"><img style="display: block; margin-left: auto; margin-right: auto;" src="https://www.knickerlocker.com/blog/image.axd?picture=/Bikinis/fantasie-palm-valley-Knicker-Locker.jpg" alt="" width="500" height="583" /></a></p> <p>&nbsp;</p> <h4><span style="color: #b75085;"><a style="color: #b75085;" href="https://www.knickerlocker.com/blog/brand/freya">Freya Bikinis</a></span></h4> <p>Freya's bra-sized bikinis for the fuller busts accentuate the figure and flatter the bust with an array of versatile shapes up to a H cup. They create full figure bikinis all year round with trendy new prints and bikini shapes launching every month and they use Xtra Life Lycra that has a high resistance to chlorine.&nbsp;</p> <p>The Freya Jewel Cove Bikini (picture below) is perfect for fuller cups with light padded cups, wide adjustable straps and a flattering sweetheart neckline. There are two matching bikini bottoms, a classic bikini bottom or a slightly lower-cut Italini Frill bikini bottom depending on your style.</p> <p><strong><span style="color: #b75085;"><a style="color: #b75085;" href="https://www.knickerlocker.com/blog/brand/freya/freya-jewel-cove-black-padded-bikini-top">Shop Freya Jewel Cove Bikini &gt;</a></span></strong></p> <p>&nbsp;</p> <p><a href="https://www.knickerlocker.com/blog/brand/freya/freya-jewel-cove-black-padded-bikini-top"><img style="display: block; margin-left: auto; margin-right: auto;" src="https://www.knickerlocker.com/blog/image.axd?picture=/Bikinis/freya-jewel-cove-Knicker-Locker.jpg" alt="" width="700" height="467" /></a></p> <p>&nbsp;</p> <p>&nbsp;</p> <p><a><img style="display: block; margin-left: auto; margin-right: auto;" src="https://www.knickerlocker.com/blog/image.axd?picture=/new-knicker-locker-logo.jpg" alt="" width="408" height="157" /></a></p> <p>&nbsp;</p> https://www.knickerlocker.com/blog/post/2022/07/08/bikinis-for-bigger-busts help@knickerlocker.com https://www.knickerlocker.com/blog/post/2022/07/08/bikinis-for-bigger-busts#comment https://www.knickerlocker.com/blog/post.aspx?id=db127d8d-bbe8-4479-885f-635f04c20565 Fri, 8 Jul 2022 03:10:00 +0100 Swimwear Cup Sized Bikinis Bikinis Freya Swimwear Fantasie Swimwear  Pour Moi Swimwear Admin https://www.knickerlocker.com/blog/pingback.axd https://www.knickerlocker.com/blog/post.aspx?id=db127d8d-bbe8-4479-885f-635f04c20565 0 https://www.knickerlocker.com/blog/trackback.axd?id=db127d8d-bbe8-4479-885f-635f04c20565 https://www.knickerlocker.com/blog/post/2022/07/08/bikinis-for-bigger-busts#comment https://www.knickerlocker.com/blog/syndication.axd?post=db127d8d-bbe8-4479-885f-635f04c20565 The Best Mens Swim Shorts For 2020 <p><a href="https://www.knickerlocker.com/blog/category/3358/swimwear"><img style="display: block; margin-left: auto; margin-right: auto;" src="https://www.knickerlocker.com/blog/image.axd?picture=/Mens Swimwear/mens-bermies-swim-shorts.jpg" alt="" width="880" height="588" /></a></p> <p>&nbsp;</p> <p>Summer is finally appearing (or so we hope!) and we are on a mission to get you guys into some world class <span style="color: #008080;"><a style="color: #008080;" href="https://www.knickerlocker.com/blog/category/3358/swimwear">swim shorts</a></span> and swimming trunks that will make you look and feel fashionable and comfortable where ever you are, whether you are sunbathing on the beach or chilling in your blow up hot tub in the garden.</p> <p>Nowadays, it's just as important for men to look and feel their best when stripping down to their swimwear, just like it is for women.&nbsp;</p> <p>To help you upgrade to the best men's swim shorts to suit your style and body shape,&nbsp;here's a few things to keep in mind when you're hunting around.&nbsp;&nbsp;</p> <ul> <li><strong>Length</strong> - Length is important when it comes to swim shorts. The most flattering length for your swim shorts is two inches above your knee. There's nothing worse than shorter men having too long shorts for their legs and vice versa!&nbsp;</li> <li><strong>Waist</strong> - Be realistic when it comes to the size of your waist. Drawstring and elastic waistbands offer a great fit with more flexibility when you are swimming.&nbsp;</li> <li><strong>Style</strong> - Pick a colour&nbsp;and print that matches your fashion style. Avoid prints that are child-like and too garish, so you can co-ordinate them with the rest of your summer outfit.&nbsp;</li> </ul> <p>&nbsp;</p> <h4><span style="color: #008080;">Board Shorts vs Swim Shorts</span></h4> <p>For the avoidance of doubt, board shorts are swim shorts designed for surfing and water sports that are made from strong smooth Polyester or Nylon material. They are a lot heavier than standard swim shorts as they need to withstand the contact made with surfboards and other sports equipment. Board shorts are loose fitting, sit at the knees for a longer swim style and&nbsp;are generally not recommended for the competitive swimmer.&nbsp;</p> <p>Swim shorts are a much more versatile shape for swimmers, sitting by the pool and playing sports on the beach. They are made from lighter weight fabrics with elastic waistbands for ease of fit and flexibility. The lengths will vary from different swimwear&nbsp;brands, so it's worth checking this before buying.</p> <p>&nbsp;</p> <h4><span style="color: #008080;">Mens Swimwear Trends 2020</span></h4> <p><span style="color: #000000;">Mastering men's fashion trends can be difficult enough, without having to think about your swimwear wardrobe. But when it comes round to the summer season, it's worth checking that &nbsp;all your swim shorts still look and fit well, instead of leaving it to the last minute. Make sure they are not tight around the waist or legs, too long or short in the legs, and the fabric hasn't faded. </span></p> <p><span style="color: #000000;">There is a lot to say about men's swimwear considering that just one square piece of clothing covers your modesty.&nbsp;</span><span style="color: #000000;">So to help you nail your swimwear style this summer, we've highlighted some of the best swimwear trends for 2020. &nbsp;</span></p> <p>&nbsp;</p> <h5>Animal Instincts</h5> <p>Animal prints are always a popular choice in swim shorts, especially when it comes to sea creatures and marine wildlife. Generally the prints are fun and playful and work well with plain coloured t-shirts or vests for a fashionable look. Pick a colour that works well with your skin tone and you wear a lot of in everyday clothing.&nbsp;</p> <p>The&nbsp;<span style="color: #008080;"><a style="color: #008080;" href="https://www.knickerlocker.com/blog/brand/bermies">Bermies mens swim shorts</a></span> are funky and colourful and inspired by exotic animals. With drawstrings, elasticated waistbands and side pockets, they are extremely flexible and offer superb comfort when swimming, sunbathing and playing sport activities.&nbsp;</p> <p>&nbsp;</p> <p><a href="https://www.knickerlocker.com/blog/bermies-blue-whale-original-swim-short"><img style="display: block; margin-left: auto; margin-right: auto;" src="https://www.knickerlocker.com/blog/image.axd?picture=/Mens Swimwear/BERMIES-AQUA-WHALE-SWIM-SHORTS.jpg" alt="" width="599" height="553" /></a></p> <p style="text-align: center;">Bermies Blue Whale Original Swim Short -&nbsp;&pound;40</p> <p style="text-align: center;"><span style="color: #008080;"><strong><a style="color: #008080;" href="https://www.knickerlocker.com/blog/bermies-blue-whale-original-swim-short">Buy it Here</a></strong></span></p> <p>&nbsp;</p> <p><a href="https://www.knickerlocker.com/blog/bermies-camel-classic-swim-short"><img style="display: block; margin-left: auto; margin-right: auto;" src="https://www.knickerlocker.com/blog/image.axd?picture=/Mens Swimwear/BERMIES-YELLOW-CAMEL-SWIM-SHORTS.jpg" alt="" width="601" height="554" /></a></p> <p style="text-align: center;">Bermies Camel Classic Swim Short - &pound;40</p> <p style="text-align: center;"><strong><span style="color: #008080;"><a style="color: #008080;" href="https://www.knickerlocker.com/blog/bermies-camel-classic-swim-short">Buy it Here</a></span></strong></p> <p>&nbsp;</p> <p><a href="https://www.knickerlocker.com/blog/bermies-octopus-classic-swim-short"><img style="display: block; margin-left: auto; margin-right: auto;" src="https://www.knickerlocker.com/blog/image.axd?picture=/Mens Swimwear/BERMIES-PINK-OCTOPUS-SWIM-SHORTS.jpg" alt="" width="601" height="554" /></a></p> <p style="text-align: center;">Bermies Octopus Classic Swim Short - &pound;40</p> <p style="text-align: center;"><strong><span style="color: #008080;"><a style="color: #008080;" href="https://www.knickerlocker.com/blog/bermies-octopus-classic-swim-short">Buy it Here</a></span></strong></p> <p>&nbsp;</p> <p>&nbsp;</p> <h5>Sport Luxe</h5> <p>Another top trend for mens swimwear is sport luxe with block colours and stripes that look both fashionable and functional. Stripes are not just for&nbsp;business, in swimwear, they are extremely flattering on the body. Vertical stripes help elongate your legs and horizontal stripes add more width around your waist. This trend is easy to co-ordinate with the rest of your attire and will not go out of style.</p> <p>If you're feeling brave, you can embrace this sport luxe trend with swimming trunks that offer a snug fit and cover...well not a lot, but they are great for active swimmers who want great freedom of movement.</p> <p><span style="color: #008080;"><a style="color: #008080;" href="https://www.knickerlocker.com/blog/brand/jockey">Jockey swimwear</a></span> offers a range of fashionable men's swimming shorts and swim trunks made from lightweight, quick drying fabrics and innovative designs for a comfortable and supportive fit.</p> <p>&nbsp;</p> <p><a href="https://www.knickerlocker.com/blog/brand/jockey/jockey-key-west-sport-swim-trunk"><img style="display: block; margin-left: auto; margin-right: auto;" src="https://www.knickerlocker.com/blog/image.axd?picture=/Mens Swimwear/mens-jockey-swim-trunks.jpg" alt="" width="600" height="600" /></a></p> <p style="text-align: center;">Jockey Key West Sport Swim Trunk - &pound;26</p> <p style="text-align: center;"><strong><span style="color: #008080;"><a style="color: #008080;" href="https://www.knickerlocker.com/blog/brand/jockey/jockey-key-west-sport-swim-trunk">Buy it Here</a></span></strong></p> <p>&nbsp;</p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://www.knickerlocker.com/blog/image.axd?picture=/Mens Swimwear/jokcey-nautical-beach-red-swim-short.jpg" alt="" width="601" height="599" /></p> <p style="text-align: center;">&nbsp;Jockey Nautical Beach Red Long Beach Short - &pound;30</p> <p style="text-align: center;"><strong><span style="color: #008080;"><a style="color: #008080;" href="https://www.knickerlocker.com/blog/brand/jockey/jockey-nautical-beach-red-long-swim-short">Buy it Here</a></span></strong></p> https://www.knickerlocker.com/blog/post/2020/06/19/the-best-mens-swim-shorts-for-2020 help@knickerlocker.com https://www.knickerlocker.com/blog/post/2020/06/19/the-best-mens-swim-shorts-for-2020#comment https://www.knickerlocker.com/blog/post.aspx?id=936a80eb-45e1-4e5b-9e2d-15e5a90e5b69 Fri, 19 Jun 2020 13:15:00 +0100 Menswear Swimwear Mens Swimwear  Bermies  Mens Swim Shorts Admin https://www.knickerlocker.com/blog/pingback.axd https://www.knickerlocker.com/blog/post.aspx?id=936a80eb-45e1-4e5b-9e2d-15e5a90e5b69 0 https://www.knickerlocker.com/blog/trackback.axd?id=936a80eb-45e1-4e5b-9e2d-15e5a90e5b69 https://www.knickerlocker.com/blog/post/2020/06/19/the-best-mens-swim-shorts-for-2020#comment https://www.knickerlocker.com/blog/syndication.axd?post=936a80eb-45e1-4e5b-9e2d-15e5a90e5b69 In the Spotlight: Pour Moi <p><a href="https://www.knickerlocker.com/blog/brand/505/pour-moi"><img style="display: block; margin-left: auto; margin-right: auto;" src="https://www.knickerlocker.com/blog/image.axd?picture=/Pour Moi/in-the-spotlight-pour-moi-2.jpg" alt="" width="837" height="651" /></a></p> <p>&nbsp;</p> <p>With the exciting launch of <span style="color: #b75085;"><a style="color: #b75085;" href="https://www.knickerlocker.com/blog/brand/505/pour-moi">Pour Moi</a></span> at Knicker Locker this February 2020, we thought it's only fair that we delve into the Pour Moi story and tell you guys a bit more about the brand and their lingerie and swimwear collections.</p> <p>Pour Moi is renowned for offering fuller figure lingerie and swimwear up to a J cup at affordable prices for the everyday woman. Their extensive range offers women with different body shapes beautiful and colourful bras, knickers, chemises, bikinis, swimsuits and beachwear that they can feel fashionable and supported in.</p> <p>&nbsp;</p> <h3><span style="color: #b75085;">A little bit of Pour Moi History...</span></h3> <p><span style="color: #000000;">When Pour Moi first launched, it was in a tiny office shop in Macclesfield, Cheshire, with two staff members that believed woman shouldn't have to overpay for good-fitting lingerie, no matter their bra size. Pour Moi founder, Michael Thomson juggled full time work whilst setting up the Pour Moi brand on the side. He even admits to selling his autograph collection to pay for the launch of Pour Moi.</span></p> <p><span style="color: #000000;">More than a decade on from selling its first bra, Pour Moi move to Brighton, whilst keeping the warehouse in Macclesfiend, where all the lingerie, swimwear, nightwear and hosiery is designed by their creative team. They take care of the whole process, from design to delivery which their prices can be kept super-affordable. </span></p> <p>In 2007, Pour Moi introduced swimwear to their range, with cup sized bikinis that actually looked like bikinis rather than bras. It was a hit straight away with Pour Moi becoming the first full cup swimwear brand to be sold on ASOS in 2009.</p> <p>With their lingerie and swimwear doing extremely well, the brands new focus was to introduce J cups, which took a lot of time and effort. But eventually people started calling the Amour bra a 'boob job bra' because of the shape it gave. With no padding, it is triple lined and very supportive.</p> <p>Pour Moi also added sports bras in 2017, followed by beachwear in 2019.</p> <p>2019 was a special year for Pour Moi, whereby their bought LF Intimates, home of Charnos and Lepel lingerie, to expand their portfolio with different target customers. Their focus now is to create exciting new product categories and retail opportunities whilst keeping the brands core philosophy, "To create fabulous lingerie, swimwear and nightwear for everybody."</p> <p>&nbsp;</p> <p><a href="https://www.knickerlocker.com/blog/brand/505/pour-moi"><img style="display: block; margin-left: auto; margin-right: auto;" src="https://www.knickerlocker.com/blog/image.axd?picture=/Pour Moi/Pour_moi_free_spirit_lagoon.jpg" alt="" width="800" height="533" /></a></p> <p>&nbsp;</p> <h3>&nbsp;</h3> <h3><span style="color: #b75085;">Bestselling Pour Moi Styles</span></h3> <p>Pour Moi offer a range of beautiful lingerie and swimwear up to a J cup, but some of their bestselling ranges including Rebel, Amour and Imogen Rose that are available all year round in fantastic colour ways.&nbsp;</p> <p>&nbsp;</p> <p><span style="color: #b75085;"><strong>Amour</strong></span> - Alluring and sexy, this beautiful lace range has two bra styles, a chemise and a choice of either a brief or short in three continuity colours. The popular black/scarlet colour will be launching at Knicker Locker in July 2020.</p> <p><img src="https://www.knickerlocker.com/blog/image.axd?picture=/Pour Moi/Pour-Moi-Amour.jpg" alt="" width="302" height="453" /></p> <p>&nbsp;</p> <p><span style="color: #b75085;"><strong>Imogen Rose</strong></span> - With a fantastic fit and beautiful skin-caressing lace, Imogen Lace features a full cup and soft cup bra with matching briefs that is perfect for the fuller figure.</p> <p><img src="https://www.knickerlocker.com/blog/image.axd?picture=/Pour Moi/Pour-Moi-imogen-rose.jpg" alt="" width="297" height="386" /></p> <p>&nbsp;</p> <p><span style="color: #b75085;"><strong>Rebel</strong></span> - Casual and sexy with a beautiful selection of 3 bra shapes, a body and 2 matching knickers. Channel your inner rebel with this stylish lingerie range.</p> <p><img src="https://www.knickerlocker.com/blog/image.axd?picture=/Pour Moi/Pour-Moi-rebel.jpg" alt="" width="301" height="419" /></p> <p>&nbsp;</p> <p>&nbsp;</p> <h3><span style="color: #b75085;">New Swimwear Just Arriving&nbsp;</span></h3> <p>With Knicker Locker's ever expanding <span style="color: #b75085;"><a style="color: #b75085;" href="https://www.knickerlocker.com/blog/category/3332/swimwear">swimwear</a></span> collection, this February 2020, we are introducing the latest bikinis and swimsuits from Pour Moi that are great fitting with flattering shapes and incredibly pretty prints. With bikinis up to a G cup and swimsuits up to a size 16, you can look and feel a million dollars in their swimwear.&nbsp;</p> <p>They offer discreet support, body-sculpting control panels and flattering shapes to enhance your body and keep you comfortable.&nbsp;</p> <p><span style="color: #b75085;"><a style="color: #b75085;" href="https://www.knickerlocker.com/blog/brand/505/pour-moi">Shop Pour Moi Swimwear &gt;</a></span></p> <p>&nbsp;</p> <p><a href="https://www.knickerlocker.com/blog/brand/505/pour-moi"><img style="display: block; margin-left: auto; margin-right: auto;" src="https://www.knickerlocker.com/blog/image.axd?picture=/Pour Moi/Pour_moi_swimwear.jpg" alt="" width="860" height="427" /></a></p> <p>&nbsp;</p> <p>As you may already know reading this, in January 2019, Pour Moi took over LF Intimates including the brands Lepel and Charnos, where their mission has been to revive both brands continuity lines as well as introducing new fashion lines.&nbsp;</p> <p>With the Lepel lingerie on par with the Pour Moi bra shapes and styles, Pour Moi have decided that instead of having two separate brands that are similar, they would merge Lepel ranges into the Pour Moi brand. Knicker Locker will be showcasing their first range in Autumn/Winter 2020, with Fiore Forever, that is stunning are update on the Lepel Fiore collection that every woman loves. Well...keep your eyes peeled ladies, because this new range will knock your socks off! But you'll have to wait until September to see it!&nbsp;</p> <p>&nbsp;</p> <p><a><img style="display: block; margin-left: auto; margin-right: auto;" src="https://www.knickerlocker.com/blog/image.axd?picture=/new-knicker-locker-logo.jpg" alt="" width="393" height="151" /></a></p> <p>&nbsp;</p> <p>&nbsp;</p> https://www.knickerlocker.com/blog/post/2020/02/19/in-the-spotlight-pour-moi help@knickerlocker.com https://www.knickerlocker.com/blog/post/2020/02/19/in-the-spotlight-pour-moi#comment https://www.knickerlocker.com/blog/post.aspx?id=eedd4a96-da98-4b84-a25b-db334b687dfb Wed, 19 Feb 2020 15:30:00 +0000 Brands Swimwear Pour Moi  Swimsuits  Bikinis Swimwear Admin https://www.knickerlocker.com/blog/pingback.axd https://www.knickerlocker.com/blog/post.aspx?id=eedd4a96-da98-4b84-a25b-db334b687dfb 0 https://www.knickerlocker.com/blog/trackback.axd?id=eedd4a96-da98-4b84-a25b-db334b687dfb https://www.knickerlocker.com/blog/post/2020/02/19/in-the-spotlight-pour-moi#comment https://www.knickerlocker.com/blog/syndication.axd?post=eedd4a96-da98-4b84-a25b-db334b687dfb